Anchoring Effect Essay

Introduction In real life, decisions made by individual are easily deviated from the judging criteria, showing the behaviors of bounded rationality. Simon indicated that â€Å"the bounded rationality is a property of an agent or a person who makes decisions that behaves in a manner that is nearly optimal with respect to its goals and resources. (Franco 2009) This is because of, firstly human being have limited discernment and cognitive ability, also human are unable to know everything; secondly the environment is complex, when people face the complicated and uncertainty would, information is not complete due to vast uncertainty choice. Moreover, the rationality cannot play a role because of people are likely influenced by different situations. The report would analyze three concepts which are mental accounting, anchoring effect and conjunction fallacy to help to generate a better understanding of bounded rationality. Anchoring effect: Behavioral economics is on the strength of the science of judgmental heuristics that could be to depend on reflexively by people. According to Furnham that heuristics are characterized as an ‘intuitive, rapid, and automatic system’ which ‘reduce the complex tasks of assessing probabilities and predicting values to simpler judgmental operations’ (Furnham 2010)The anchoring effect is one of the cognitive heuristics. Anchoring effect is a bias which people easily rely on the information of first impression as reference frame when making decisions. The first piece of information or previous information, as an anchor, could affect current performance; that information might be not highly applicable to the information judgment or even irrelevant thought. Also personal attributes and characteristic which are more deemed to an anchor are fixed and constant. The other respondent is a salesman in a Sony store. Last week I went to city Sony store, a customer who looks like a student was looking for a brand new computer. Firstly one shop assistant briefly introduces different type and function of computers, the student expresses a strong purchase intention. Then the shop manager came and provide more detailed introduction of computer’s performance. Finally this student made her choice and started  bargaining. Stalemate in their time, the shop manager said he is going to report to their boss to find out whether she can get more discount. After few minutes he walked up and said that is the lowest price, what they can do is offer her some gifts. The student was very satisfied and made payment. At this point, the computer engineer came when started to install the computer, and told her whether  she needs a protection film to protect the screen, otherwise it is easy to scratch, also keyboard cover etc. The student felt make sense. At the end, she not only purchased computer, but also some accessories. This is typically anchoring effect. Customer would feel sensitive if the shop manager promotes those accessories before they purchase computer, they might increase bargaining power and would not easily pay. However after customer paid for computers, they are willing to accept accessories because they feel accessories is relatively cheap compare to the expensive computer, moreover they do need these accessories. In general, the numbers which initially provide would affect consumers’ answer. Experienced salesman always offer a higher price before bargaining, accordingly a higher anchor exists in people’ mind. Seller fetches higher price even that consumer try to bring the price down. There is another example, which is when a business launches a new product, they will carefully discuss the positioning promotion plan, such as which good shelf the products should be placed in. If a new drink is published and placed beside Coca Cola and Pepsi, consumer would accept its high p rice and visa versa. Anchoring effect is everywhere and inevitable. So how to avoid falling into anchoring effect can help consumer become a better financial planner. Firstly, putting forward an affordable price at the start when negotiation, with the purpose of offering an anchor to the seller. Besides buyer should notice that the loss of could not sell products is much more than the loss of a low price deal for seller. However refusing negotiate is a more wise than bargaining when face an unreasonable high price, it helps consumer to build a hopeful reference standard. Mental Accounting: Mental accounting was proposed by Behavioral Science Professor Richard Thaler, he believes, â€Å"mental accounting is the set of cognitive operations used by individuals and households to organize, evaluate, and keep track of financial activities.† (Thaler 1999)In other words, except financial accounting, there is another managerial accounting exist in people’s mind, which called mental accounting, to influence people to make decision in real life. Consumers usually divide any expenditure and income of equal value into different accounts. For example, we usually put salaries into ‘hard to get rich’ account, regard annual bonus as an added gift, and put a winning lottery into ‘pie-in-the-sky’ account. The money in the ‘hard to get rich’ account is expensed precisely and carefully; for annual bonus, we often have relaxed attitude to treat it, for example, we might go to shopping center to purchase an expensive dress as a gift which are reluctant to spend money to buy at ordinary times. The money in the ‘pie-in-the-sky’ account is the most valueless, imagine that people who win five million dollars would become openhanded and extravagant. This is how  mental accounting works. My friend went to a fashion store and took a fancy to a very beautiful dress, but it costs about $320. She thought it is too expensive and gave up finally. But in her birthday party, her husband bought that dress for the birthday gift. It makes her very happy. In fact, her money and her husband money are the family’s capital, but why she feels different with the same money spending according to different reasons. This study finds that the expenditure of mental accounting can be divided to four parts, which are daily necessities expenditures, home contribution expenditures and personal development expenditures, expenditures of emotional connection and recreational expenditures. According to irreplaceable of mental accounting, $320, as daily necessities expenditures, is too expensive to purchase a dress, however, the husband purchase it as a birthday gift which can be treated as expenditures of emotional connection. This amount of money can improve their relationship, so rewards are priceless. Consequently, people are willing to accept gifts  from their family or friends, but they will not purchase for themselves. According to above example, emotional connection and interpersonal relationship is significantly important for human beings, the investment of emotional for people is much more than other expenditures in everyday life. As a consequence, merchants could use these different festivals such as mother’s day, Christmas etc. to gain bigger sales. For example, a beautiful wrapped chocolate in Saint Valentine’s Day, coupons in Christmas, these special offers is negligible for merchants, but it can attract more consumers’ attention. In usual, most of us could be influenced by mental accounting; we have different attitudes to handle the equivalent value of money, hence different decision comes out. From the point of view of economics, there is no any difference among salary, bonus and lottery, but people make three different decisions when spending them. Conjunction fallacy: Tversky and Kahneman believe that the representativeness heuristic is a means of assessing the probability of an uncertain event or the value of a quantity by comparing it to a mental model (Berendsen 2012) Conjunction fallacy is one of the result that causes by representativeness heuristic, which states the declare that there are two independent events, the probability of both events will happen cannot be higher than the probability than one of the events alone will happen. I made 20 questionnaire surveys and handed into Finc6013 lecture. The question is that ‘the probability of healthy man who have heart disease is higher’ or ‘the probability of healthy men who are over 55 years old and have heart disease is higher’. There are 6 students chosen B and only 14 students chosen A. I was surprised that the result of this question is against the results of Linda problem. People think an event with more materials and details is more likely to happen. In fact it was not the case; every added detail makes things uncertainty. Two events can be happened  independent or conjunction, the probability of conjunction events happened cannot higher than the probability of any independent event occurs. However in reality, people sometimes linked probability and quantity together by mistake when making decision, they consider that there is a higher probability of conjunction events. According to the investigation result above, there are three reasonable defenses for conjunction fallacy. Firstly the representativeness heuristic is identified as the cognitive tools valid for evaluating subjective probabilities. The conjunction fallacy is attributed to the representativeness heuristic. It states that if the probability that the event is included in a classification is decided by how representative the event is of include in this classification. Consequently the conjunction fallacy proceed when the combination events is rated as more representative of the aimed classification than either the event alone. Conjunction fallacy can be occurred both in situation whether heuristic is applicable. Hence conjunction fallacy might have no any relationship with the heuristic. Secondly, there is an argument that informant misconception the investigative mission representatively used to study the phenomenon when investigator is doing survey. However it is undeniable that there is value for the investigation, for example some high quality levels of conjunction fallacies are surveyed, and misinterpretations are appropriately controlled in the survey. Thirdly informants are likely to use an incorrect rule to gibe rise to conjunction fallacy happen when associating the probability of single events. There are some experimental results shows those informants assume the probability of conjunctive events is equal to the weighted average of the probability of event alone. Therefore if the probability of even A is rated to be greater than the probability of event B, but lower than the probability of event C, informants might debate that the probability of conjunction event A and B is lower than the probability of event A, however meanwhile they consider the probability of conjunction event A and C is greater than the probability of A. This is regard as conjunction fallacy effect. The reason is informants use an incorrect rule for combining probability. Conjunction fallacy is increasingly questionable, it is common phenomenon though when people making decision in reality. On the basis of the  characteristics of perceptual selectivity, the characteristics of information are more distinct and stimulation is stronger, people are more sensitive to their perception. Moreover, situational circumstances can influence human’s perception. Because decision making is conducted on the basis of human’s perception, the general and specific information and situational circumstances play a significant role on people’s decision making behaviors. (Nilsson 2010) Conclusion: Although science and technology are advancing, and research measures of human being is always improving, to some extent, mental process stays at hypothetical stage up to now. This report discussed three decision making trap which are mental accounting, anchoring effect and conjunction fallacy. No matter which decision people try to make, it is important that they are supposed to search more information to choose the best alternatives, then they are able to gain experience through every decisions. Reference: Berendsen, A., Hadilich, S. and Amersfoort, J. 2012, Looking at â€Å"Linda†: Is the Conjunction Fallacy Really a Fallacy?, viewed 27 March 2014, Franco, R. 2009, ‘The conjunction fallacy and interference effects’, Journal of Mathematical Psychology, vol. 53, no. 5, pp. 415-422, viewed 30 March 2014,ScienceDirect, Furnham, A. 2010, ‘A literature review of the anchoring effect’, The Journal of Socio-Economics, vol.

Deviants and Crime

The person who deviates distinctly from the norm is called a deviant. A deviant may also be defined as the person whose attitudes and behaviors go against the set societal norms or standards. Deviance is not age specific but it starts in the early ages of human development and if it goes unmarked, it ends up reaching a point of no return making an adult whose personality can be described by one word; a deviant. The act of deviance is learnt either by association with other deviants or by trying to give excuses to justify the acts of deviance leading to habit. Deviance and crime is one and the same thing.This is because, when one goes against the set of norms in this case the formal rules called law, this is crime. Deviants defy both the formal and informal (Social) standards and norms. For example, a deviant may go against the social norms and commit an act of nose picking in public or against the law and break into private premises with an intention of stealing. Based on this, devia nce is a subject of concern to both the socialists and the criminologists. These two professionals engage in a serious study of how norms are formed, changes that the norms undergo over time and the enforcement of norms.The sociology of deviance can be summarized in three main theories i. e. symbolic interactionism theory, Structural functionalism theory, and conflict theory. These theories try to explain the causes of deviance. Stealing is one example of deviance that is a serious crime in the US today. People do not wake up one day and become thieves. Theft is a habit that is learnt at childhood and continues into adulthood. This paper seeks to define and develop a sociological theory that explains deviance from the symbolic interactionism theory perspective (Rodney, 2007:pp 48)Symbolic Interactionism Theories All the theories under this class are of the view that deviant behavior is learnt. As a result of the learning, the deviant behaviors eventually become part of an individual ’s personality or character. The theories under this class include Sutherland's differential association theory, Gresham Sykes and David Matza's neutralization theory and Tannenbaum and Howard Becker’s labeling theory. Sutherland's differential association theory proposes that the criminal and deviant behaviors are not inherent in individuals but they are only learnt.It amplifies the common belief that all human are created good. Every individual is inherently good but society makes them bad. The learning of criminal or deviant behaviors is the same as the learning of other behaviors such as saying â€Å"thank you† when one gives a compliment or gives a favor. The learning process comes as a result of interaction between people or groups of people through the use of symbolic communication. The symbolic communication may also include ideas and attitudes that are transferred from one individual or group to another.If the symbols used in the communication are favor able and desirable than the converse, then an individual or group embraces deviance communicated by the symbols, ideas or attitudes and will tend to be oriented to of deviant behaviors more than any other behavior (Lanier, 2004 pp. 162-163). Taking theft as an example of a deviant criminal behavior, we realize that if an individual associates with an individual or group who steal or hold the idea of stealing more favorable than unfavorable, and the association is intimate, then motives ideas, attitudes , techniques etc that are favorable to stealing are learnt.Once this learning occurs and incase there is a need, then one will tend to steal and in this way we say that this criminal and deviant act of theft has resulted from symbolic interaction. The Neutralization theory, just like the name suggests, sets out to explain the ways that the deviants eventually kill their guilt conscience through rationalization. Some of the rationalizations used include the denial of responsibility of the deviant action aimed at making the criminal feel better.Denial of responsibility is simply an argument that the offender had no option and that any other person put under the same circumstances would have acted the same way the offender did. Continued denial of responsibility eventually kills the guilt conscience making the criminal cold and to have a propensity of committing the crime again. For example, if a criminal steals and accepts responsibility, then there is some guilt that comes with the acceptance and this guilt has a reform component. Failure of accepting responsibility rules out possibility of reform and thus high probability of committing the crime again in future.Other defense mechanisms or rationalizations used include the denial of damage and denial of victim. Denial of damage or injury refers to the reasoning that the criminal act did not hurt anybody and thus the offender is not morally wrong. This reasoning is based on the elementary conviction that if an act ion doesn’t cause any harm to others, then it is morally right. On the other hand, denial of the victim is an argument that the victim deserved the deviant act due to his /her perceived lack of morals by the offender. Denunciation of his denouncers is yet another rationalization used by deviants or criminals to protect their actions.It is an argument that those who denounce their actions have the potential of committing same or similar acts or they also commit similar acts and as such they are hypocrites. Denunciation of denouncers makes the offender feel better about his actions and it too blocks reform thus opening up a possibility of future criminal acts. Finally, appeal to higher loyalties involves positive reinforcement of the criminal act by what he beliefs in. The criminal argues that some values surpass the law or traditions and thus the criminal construes the values to be more important than the law.For example, if one steals because he is starving, he has done nothi ng because he believes in saving life. To him, life is more important than the law. Generally, under this theory, criminals rationalize criminal acts by neutralization (Lanier, 2004 pp. 168- 9). The labeling theory is a popular one which has been used not only in sociology but also in psychology. The psychological labeling theory, in a layman’s language states that if you continually call a child names, say a thief, the child will end up becoming one. Frank Tannenbaum and Howard S.Becker proposed the labeling theory in the sociological context. They said that the act of society creating rules whose violation amounts to defiance causes deviance in itself. If society says that the people who take other people’s property without permission are thieves and thieves are not good people, this definition amounts to labeling. The labeling represents the negative attitude the society holds against a deviant such as a thief and makes the offenders to internalize the label and try to act out the label by carrying out actions that conform to the label.For example labeling of a thief, makes the deviant such labeled to internalize this label and carries out acts of theft in a bid to conform to the label. This theory lies at the boundary of symbolic-interactionism and conflict theory. The conflict theory orientation of this theory proposes that the society wield power to create norms and label deviants. A good example is the prison system which labels the convicts of theft to a point that these theft convicts also begin to view themselves as thieves (Giddens, 2006 pp. 525-7).In a bid to reinforce the reinforce Edwin Lemert proposed the idea of primary and secondary deviation. He construed primary deviation to be the deviance before the deviant is labeled as such. Secondary deviance on the other hand is the acts of deviance that come after the primary deviance as a reaction to the societal institutions that have power to set norms and to label. Lemert explains fu rther how one moves from primary to secondary deviation and finally to assumption of the role of the label he/she has been given.The transition between these stages starts when an offender commits a deviant act for the first time prompting the society to administer some disciplinary penalties on him. If the disciplinary penalties administered on the primary deviant do not manage to stop the crime, the offender may act the same crime or deviance again thus prompting even harsher punishment from the society. The harsh punishment makes the offender to resent the society or the institution in the society that administers this harsh punishment. The resentment sets pace for more crimes with the institution reining harsher and harsher punishment on the offender.As the number of crimes increases the society, apart from the punishment given to the offender, lavishes stigma too on the offender. This stigma marks the labeling g stage. The stigma sandwiches the offender between a rock and a har d place where he has no option than accept the role prescribed by the label. In a bid to fulfill the role, the offender acts out the role prescribed in the label and this constitutes the secondary deviance. Secondary deviance hardens the criminals courtesy of the labeling act by the societyPrimary and secondary deviance is witnessed in the American legal system when a first time offender receives lesser punishment as compared to a second or multiple time offender of the same crime. For both the offenders, say thieves, the punishment is meant to reform them. The multiple time offenders get a harsher punishment because the society feels that the first- time punishment was not sufficient enough making the offender commit a second crime. The second time offender is more likely to commit the crime the third time that the first time offender is to commit a second crime.The implication of this primary and secondary deviance can be applied in the prison system where the criminals are suppos ed to be viewed as good people except fore the crimes they have committed. They should not be condemned but subjected to rehabilitation. This is necessary because it has been witnessed that the harsher the punishment, the deeper the deviance and the higher the probability of the crime or deviance being repeated again (Hanson, 2005, P75). In conclusion, the reformation of criminals should not be harsh and inhuman.The harsh and often inhuman punishments we witness in our American prisons were put in place to scare the larger good population away from crime. It is evident that this intention has blatantly failed and thus there is need for an alternative strategy. This is necessary because if people are no longer scared of that harsh and inhuman punishment, then they will automatically engage in criminal activities. This is the same as threatening a person who doesn’t fear death with death. This won’t achieve any end at all. However, removal of such harsh and inhuman punis hment may trigger the same response that its existence triggers; resistance.What will happen if people know that the punishment given after a crime is lighter than before? The US government represented by the prison system is at a cross road and there is dire need to try a punishment devoid rehabilitation approach as opposed to the harsh punishment. Just like labeling has the impact of acting out, positive labeling may create desirable reformation in the criminals. The society too needs to be sensitized so as to respect the innate goodness of the criminals such as to avoid stigmatization that has led to the hardening and resistance of the criminals. References Rodney, Stark Sociology; Biological Theories of Deviance (10th edition) Belmont, CA: Thomson Wadsworth, 2007 Newman, Graeme Crime and Deviance: A Comparative Perspective. Michigan: Sage Publications, 1980 pp127-135 Giddens, Anthony Sociology. Polity Publishers, 2006 pp 525-7 Lanier, Mark Essential Criminology. Westview Press, 2004. pp 168-9   

International Management Assignment Example | Topics and Well Written Essays - 750 words - 5

International Management - Assignment Example The paper herein thus gives a full-scale discussion of the business meeting and communication culture in the United Arab Emirates and the larger Middle East region. Business meeting and communication culture in the United Arab Emirates (UAE) operates under the laws of the Islam religion since the Middle East is an Islamic zone. Islam religion is the primary culture since it permeates all the societal segments of the United Arab Emirates. The religion is a guidance vessel that provides the rules for individuals lives, ways of executing business transactions and community relations. Thus, doing business in the UAE requires a person to have at least a modicum of the religions practices (Igarashi 2). The most fundamental practice that a person willing to do business in the region must understand is that Islamic prayers occur five times in a day. The prayer sessions are normally announced by different mosques using "azan". "Azan" is a call that is made in the form of an announcement for Muslims to go to the mosque and pray. Thus, business meetings or the execution of business dealings must be fitted within the times of the day that are not in the Muslims prayer schedules. Moreover, Fridays are the days that Muslims congregate to carry out their prayers as an obligatory practice for all men. Doing business on Fridays in the UAE is thus not a good idea since the day is considered a prayer day for the Muslim brothers. The Arab culture treats the female gender with outright sensitivity to an extent where women are mostly disallowed to engage in any business transactions. The interaction between Arab women and an outsider is thus an out-and-out prohibition unless special permission is given to an outsider. Finding women in business dealings is hence an uncommon scenario since the business field is male-dominated and restricted such that women do not engage in it fully. For an outsider, this might be

The Decline of the Educational System in Harlem, NY Essay

The Decline of the Educational System in Harlem, NY - Essay Example The Jim Crow legislation, which was rampant in the South, widened the education gap between the blacks and the whites, which had adverse effects to the education system. The public education system did not serve the needs of the blacks adequately which worsened the problems experienced by the blacks (West 287). For example, the schools in the South Carolina became more overcrowded, the teachers were not paid well, and many of the teachers were not qualified. In addition, possessing education in the South did not guarantee the blacks with jobs and was difficult to gain high school status and earn respect for the knowledge gained in the education system. The emergence of trade schools provided the blacks with the training in fields such as millinery and sewing. Other schools, which underwent the renaissance time include the Bronx Community Chatter School, Fausset Districts Schools and Queen Metro High School. Harlem Renaissance came into the end in the 1930s as the Harlem artists and i ntellectuals drifted to other opportunities (Coy 124). Because of the prevalence of the racial segregation against the African American students, the Harlem students could not access the education they needed in order to have a substantial participation in the country affairs. In Harlem schools, the students performed dismally due to the low educational standards in schools. The government did little on the provision of the necessary infrastructure to facilitate the learning process (West 287). The education system denied the Harlem students to join decent jobs, participation in the nation’s economic and political affairs, and fight for a fair society. The education system in Harlem is often one, which does not provide students with adequate knowledge as resources in these schools are scarce compared to the students on other regions. The inadequate resources have made the students to score poorly. Consequently, the Harlem schools always post low grades during the internal exa ms and the national exams. The students often score poorly in mathematics and science subjects. For example, the score in mathematics is as low as below 30%. This has been linked to poor infrastructure, and inadequate staff because of understaffing by the government, as the priority of teacher allocation by the government is not in Harlem schools. The rate of drop out in the Harlem schools is high as 26.3% of the total number of the students drops out during their high and lower schools levels. The number of students who proceed to the tertiary level is extremely small. On average, 8% of the total students who started in lower classes join colleges and universities and are because high rate drop out the educational process (West 287). The teacher training is still poor and most of the teachers in the Harlem schools are untrained, thus making them inefficient in presenting the content to learners, thus low performance. The principle of the District-bargained contracts with the teache r unions has led to decrease in employment and sustaining highly motivated teachers. The high rate drop out has also affected the number of students who graduate from the colleges ad the universities. This means that the students of the African American in Harlem schools ar

Wireless Network Security - Cloud Computing Network Personal Statement

Wireless Network Security - Cloud Computing Network - Personal Statement Example This did not auger well with the ethics of data computing, privacy and security. This gave me the reason to think more on wireless network insecurity as well as the probable way to curb the menace. With thirteen years experience in the computing data; this has given the passion to venture into security measures in the field of computing rather than dwelling on my line of specialization-data structure. Much has been done to improve and enhance data network; but there are those who are out to see the failure of the development. These are the individuals out to hack others data sources and cause harm or use it for unintended tasks. Any individual within a geographical network range of an open, unencrypted wireless network can snuffle, record or even capture the data traffic and get illegal right of entry to the internal network wherewithal and the internet. (Lou, et al. n.d) This may result into sending of spam or even doing other illegal actions using the wireless network internet prov ider (IP) address. Attacks by insiders also pose an often neglected threat scenario when devising security mechanisms for emerging wireless technologies. Therefore, this is a venture that requires someone with a greater passion for sanity on Information Technology. All these may be rare for home routers but highly significant concerning to office networks. Since I have involved myself in the contemporary world of information technology and development, my heart feel disoriented whenever I encounter data insecurity trying to paralyze this marvelous work. With the global growth and embracing of Information Technology by many folks, there is tremendous desire to integrate measures to provide intense security to the data store. However, lack of knowledge on security issues by many, means anyone nearby might access and use the connection. Therefore as an expert in computer studies and having first hand concept on the actual problem on the ground, I feel profoundly obligated to extend my knowledge on cloud computing security. This will not only help in fulfilling my passion but also help the world in alleviating the menace of data insecurity. For my Masters studies at King Abdulaziz University, Jeddah; I dealt with the topic â€Å"The Effect of Visualizing the Roles of Data Structure (RODS) in Student Learning, in a Data Structure Course.† This expounded more on the structure and utilization of data techniques in analysis. I have also attended various conferences and trainings on IT like â€Å"The international Conference on Nanotechnology: Opportunities and challenges, Electronic Exam system, Advanced E-Learning Certificate Program among others.† I have vast working experience in various field of IT like; Head of production and Update of Educational Materials Unit & Lecturer, Instructor in Contact and Support Unit, Technical Specialist in the Admission Unit, and Programmer as well as Instructor; in the student services unit-all in the King Abdulaziz U niversity, Jeddah. My research experience is also vast on Database-based Workflow Management Systems, Accessing E-mail using Speech Technologies, Microsoft Agent Speech Recognition Engines all of which entail understanding the concept data specialty and security among other researches. The above clearly demonstrate the efforts I have made to equip myself with the necessary knowledge that will enhance research on cloud computing security. My choice of Cloud computing is because it moves databases and application software to the large data centers where

Consider the ways in which actual readers may deviate from the role Essay

Consider the ways in which actual readers may deviate from the role assigned them as implied readers and why this happens. Make very specific and detailed reference to the texts and make use of quotations - Essay Example Written by Chinua Achebe, it is regarded as the seminal novel within African literature. Achebe has said that he wrote his famous book, at least in part, because of the anger he felt at being made to read Conrad's Heart of Darkness and Cary's Mister Johnson in colonial schools. The latter features a slavish African who adores his white boss so much that he is gladly shot to death by him. In the former, white men go insane because of the 'heart" of the "darkness" revealed by Africa and Africans. In Things Fall Apart Achebe intends to speak to an implied reader who has read books similar to the ones he was made to read in high school. Achebe assumes a knowledge of Africa based upon books such as these, and then turns that "knowledge" on its head by giving the African viewpoint. Colonization had a profound effect upon many parts of the now developing world. Formulated as part economic expansion and part assertion of supposedly superior values and culture by mainly European countries, the effects of colonization were similarly varied. Colonial areas essentially became vassals of their colonial masters. Their economic riches were taken for the good of the colonists and old customs often subsumed within the changes brought about by European education of the elite and the attempts of missionaries to convert the local people to Christianity. Achebe is attempting to put the reader in the shoes of the Africans being influenced by these policies rather than, as is more normal within literature, in the position of the Europeans. In 1914, Lord Frederick Lugard, the governor of the British territories in Nigeria united areas in the North and South of the country into a single colony, thus creating "Nigeria" at a stroke. This was a common occurrence: countries were essentially just drawn on a map with little attention paid to natural geographical, cultural or tribal boundaries. It also played into the idea that all Africans were somehow the 'same': that is, primitive, innately stupid and dangerous unless treated with a carefully harsh hand. There were no differences in culture to the colonial's eyes, or if there were, they were insignificant as the Africans were just "natives" first and members of individual and contrasting groups second. In Things Falling Apart the author takes this tendency to see all Africans as a homogenous whole and turns it on its head. He suggests that Africans are almost as responsible for their lowly state as the colonial powers because they essentially buy into the idea of their supposedly primitive nature. If Africans are not interested in their history and culture, then how can they expect colonial powers to be In the book an attempt is made to show native African culture as complex and sophisticated with various traditions that date back centuries. But this culture was essentially dwarfed and overwhelmed by unimpeded contact with Western culture. Take the example of the Oba leaders called Afins. Under colonialism their wealth tended to disintegrate because their economic system had changed so rapidly. They could no longer benefit from free labor and the chief was no longer allowed to impound properties. The Oba could not support large numbers of wives, children and servants. The Afins were often forced to shut down their large houses and to turn to ordinary work. Achebe argues that all too many Africans are willing to accept the European

Legal rights of tenured teachers in dismissal proceedings Essay

Legal rights of tenured teachers in dismissal proceedings - Essay Example Its amendment by Chapter 691 of the Laws of 1994 provides an opportunity for teachers who were accused of any misconduct or incompetence the right to defend himself in court and undergo due process. Within fifteen days, the board of education is responsible in implementing the various rights of the teacher to undergo due process such as the teacher's right of hiring a hearing officer who would be responsible for reviewing the charges against him and would further investigate his case. If permitted, through the process, in support of the facts and findings, the hearing officer may give recommendations with regard to the penalties or punishments deemed appropriate for the charges against him. (http://www.nbto.org/Union/tenure.htm, para 10) On the other hand, for cases that involve pedagogical misconducts or judgments, the teacher is allowed to have a three-member panel who would do the investigation and review the charges against him. It is the duty of the school district clerk or secretary's role to make sure that these provisions and rights of the employee is met in order to provide them with a fair fight. (http://www.nbto.org/Union/tenure.htm, para 10) A great number of issues on tenure has involved not alone the teachers but the school district administrations as well. ... "Tenure is a form of job security for teachers who have successfully completed a probationary period. Its primary purpose is to protect competent teachers from arbitrary non-renewal of contract for reasons unrelated to the educational process -- personal beliefs, personality conflicts with administrators or school board members, and the like. " (http://www.ericdigests.org/pre-925/tenure.htm, para 2) Teacher's tenure started back in 1917 in New York but it was only in 1970 when this part of the Education Law was taken seriously by the school districts and the teachers. Furthermore, the law was strengthened and the process were expedited in 1977 as a response to the growing pressure to the school districts' numerous unfair and illegal dismissals. There was not clear evidence with regards to when the provisions on teacher's tenure had become a federal property right such that it remains to be a concern of the state for which every policies vary. The basic thrust of the Teacher Tenure Act1 is that public school employees under its protection2 may be dismissed or demoted only for one or more of fifteen grounds set out in the act and only according to the procedures set out in the act. Most often, teachers misinterpret this provision in the Education Law thus, it should be made clear that teacher tenure is merely a protection against unlawful dismissals even if he or she is guilty of the charges filed against him/her. (http://www.iog.unc.edu/pubs/electronicversions/pdfs/leps20.pdf, para 1) The due process for which tenure recognizes among the teachers recognizes that laws and legal proceedings must be fair. A person's basic rights to 'life, liberty or property,' should not be taken away from them without the due process of law.

Leadership-Article Critiques Article Example | Topics and Well Written Essays - 1000 words

Leadership- Critiques - Article Example These terms are used interchangeably to define the types of leadership. The article addresses several issues affecting leadership development. The contribution of literature based paper in defining the leadership issues is addressed in the article. Distributed leadership emerged in the education sector and has improved the performance of the students and the facilitators. It contrasts the team-based shared leadership literature. The article addresses gaps in the literature and illustrates the incompleteness of the study associated with shared or distributive leadership. In spite of the glaring difficulties of the study, it is evident that shared leadership is a complex process and a modern concept not understood by many leaders and managers. The article evaluates the assumption associated with traditional and shared leadership. Shared leadership is defined in the article as a simultaneous, ongoing and mutual influence process occurring within a team. Therefore, the work of shared lea dership is to develop the necessary interaction between the members of the team. The exploration of the fine grained dynamics of relationships within teams will produce very different research agendas based on the theory employed. In fact, the issues requiring articulation could not be addressed in the article because of the minimal literature present in the society. Critique The article is useful when addressing the leadership styles in the society. In fact, shared leadership has been used in the society to define then various issues associated with education, but the study of shared leadership has been minimal. The findings of the research are conclusive based on the number of participants and the nature of the leadership trends. I agree with the findings on shared leadership application. The role of the leaders in education is captured significantly in the process through the literature review presented. In illustration of shared leadership, the article evaluates the nature and a cceptability of shared leadership in other sectors of governance. Consequently, it addressed the application of shared leadership concept in business and organizational set-up. To illustrate change in leadership and management, the article addresses issues that affect management of teams and change of behavior. The impact of shared leadership in education is evident through the success achieved in the management of the teams. In spite of the challenges associated with the topic, the authors are able to develop a concise understanding of the leadership process and encourage the development of the necessary skills. The article is effective in describing the dynamics of relationships and the ontological debates of interest in the contemporary society. Therefore, leaders must be able to address the issues of shared leadership. Theorizing leadership should be undertaken based on extensive research carried out. Therefore, the article is vital in addressing shared leadership because it is conclusive and has diverse research work undertaken. Distributed and shared leadership articles are not less important for broader issues associated with human thinking and relationship. In conclusion, the article describes distributed and shared leadership conclusively. Article title: Exploring Distributed Leadership in the Small Business Context Article summary The article address

Planning Human Resource Essay Example for Free

Planning Human Resource Essay Human resource planning has a major role to meet the company objectives in professional and efficient comportment. In this case study planning process is to meet the short term, by having the right people and the right skills of workforce to supply demands of the new contract at the same time to adjust staffing change for long term objectives. As an HR manager main role is to meet business needs through workforce planning. Part of the planning is to investigate and gather information where the company stands now where we want to take it and how to do that. I can employ the Manpower requirement approach for Human resource planning, to analyse the current situation and estimate future needs and implement the new strategy. The manpower requirement approach enables the HR to investigate the quality and the quantity of the existing workforce and analyse the company situation, forecast an adequate number of skilled manpower to satisfy future needs and achieve targets. 1- Analyse the current workforce: to learn about employees profile, expertise, age education, roles and gather information about staff rotation, this data base permit the company to evaluate the core competences and the power of it is human capital, identify surplus or shortage for short term and long term targets and measure it up with the company objectives and capabilities to appraise the current productivity, Moreover to evaluate the corporate strategy alignment with the vision and mission. 2- Forecast future manpower: identify supply and demand. Expect the quantity and characteristics of the manpower in demand for future needs based on projecting employer past trends. Using previous trends of employment of a specific qualifications and expertise employed earlier in the past years by the company to ensure productivity. â€Å"In this approach an attempt is made to forecast future requirements of educated manpower to fulfil a future target of Gross National Product (GNP) or specified targets of industrial production†. (According to Mahapatro, et al. 2010) Predict directions and development in each size of individual sectors of the economy. Use series of data and historical trends to acquire the ratio between the growth of the skills of the workforce and output growth. This method allow to associate experienced manpower and their productivity influencing the economic growth in a specific sector. According to Mahapatro, et al. 2010, â€Å"the fundamental axioms of manpower requirements approach is that there is a definite link between the education and the economic growth and the lack of skilled manpower in required number impedes growth†. Analyse and estimate the requirements of educated manpower to develop and advance, by assessing different factors engagement level, wastage and recession rate. Estimate the level of labour force participants by comparing the participant’s rates and the number of graduates for a specific occupation. The main strengths of this method are estimating and comparing the demand and supply over a period of time in a specific economy and correlate this with the total population level of employment and production. Moreover this approach helps the company to identify future needs for development and training allowing them to categorise. According to Mahapatro, et al. 2010,† this approach assess the skill requirements to achieve any predetermined economic growth, and to gear the expansion of educational system to provide the needed education and training† However there are some flaws in the Manpower Requirements approaches. The first limitation: The Manpower requirement approach, link skilled manpower to a specific occupation task, however it’s limited to be valid since it is not including the price and the cost of formal training and education to produce such educated level required, and it can only be relevant to developing countries, where high proportion of manpower have obtained these skills through informal learning and job experience. According to Mahapatro, et al. 2010, â€Å"in the Indian context, it has been observed that over 30 percent of the manpower do not have the basic minimum qualification. They have reached these levels through on-the-job training and such other informal training in the requisite skills.† The second limitation: This method confirms that there are no replacements for the required skilled manpower; however we cannot expect to find in one country all jobs requiring a specific skill to be executed by manpower having the same category of education. According to Mahapatro, et al. 2010, â€Å"the educated manpower of different types are used in fixed proportions and that there no substitutions possibilities among the various categories of educated manpower†. The future is uncertain, technological and economical factors constantly changing affect the patterns of demands predicted in an earlier stage, since estimated skilled or unskilled labour force is derived from the patterns of services or goods in demand, this approach is relatively unreliable for future for long turn estimates and can produce large errors. According to Mahapatro, et al. 2010, â€Å"Any error in judgment, in this regard, will seriously affect manpower balances at a later date resulting in either excess supply or excess demand†. Flexibility For example the Audit Commission, they have developed different type of employment to meet their business needs. â€Å"†These different contracts help the Audit Commission to cope with all of its changing needs. They also help it to be flexible.† (The Times 100, 2013) The Audit Commission is constantly faced with peaks and troughs in the workload that cannot be met simply by having its employees on full-time contracts. There are situations where they need either more staff or fewer staff. By increasing or reducing staff in these situations the Audit Commission has developed numerical flexibility. (The Times 100, 2013) As we know the organisation had some success stories and some unstable situation, HR planning at this phase after winning a new contract is extremely crucial. We can learn from the Audit Commission and apply flexibility to be able to meet future business needs without raising employment cost and by avoiding downsizing. I can suggest developing and applying flexible working patterns by introducing different type of employment contracts. The internal labour market 350 employees 95% of them have permanent contract consisting the core group of the organization having the skills and knowledge to work in many roles, the abovementioned manpower enable the organisation to run the daily operation having the expertise the knowhow of the company production standards and quality, and they can meet the enquiries in an efficient ways. However the company has recently won a new contract that might implicate needs for recruitment. The existing 95% will remain on permanent contracts and will consist the 75% of the company new structure, as for the new workforce joining the company we can introduce different type of contract to hire them in order to maintain the flexibility of the organisation. They consists the first peripheral and the second peripheral. In the company situation we are examining to hire the first peripheral group that is numerically flexible and the second peripheral group that include employees on short-terms or contractors from agencies, where the organisation needs more staff, that will not by necessary after the production demands of the new contracts are met. As for a construction company that have just signed a new hotel construction project that will end in 5 years, they cannot afford to hire employees on permanent contracts for the new project, as they will have surplus after the hotel is build. In this situation by applying the new working patterns the manufacturing company can meet the new contract needs and ensure that we will not have a manpower surplus after the project is done, it is always easy to increases the number of the workforce but not simple to reduce it. Since the company have liabilities toward their workforce. The cost is extremely high to offer all its employees benefits, health insurance, schooling, bonuses and end of service indemnities. Question 2: As we have discussed before temporary workers play a significant role in current fast pace evolving industries, no matter how skilled or unskilled they are, a certain amount of training is required to make sure they can perform well the assigned tasks. We have to plan the training process and identify the gaps. According to Gomez-Mejia et al, 2012 â€Å"The trainng process consists of three phases: (1) needs assessment, (2) development and conduct of training, and (3) evaluation.† 2.1 Assessment Needs: The type of training should be linked to the organisation goals, in our organisation situation the company needs to meet the new project production needs on time efficiently without compromising the quality. By hiring the new temporary workforce, the company is not looking to develop them or invest in them, as they are only hired to assure the production for a certain period. However we need their contribution to achieve company goals and meet business demand, the required training should enable them to acquire the skills and the knowledge, by identifying a certain type of training that will ensure they are prepared to do the assigned tasks and have the complete knowledge of the company procedures and safety related issue. 2.2 Development and conduct of training We can refer to Aldi’s company case study that was experiencing a rapid expansion and needed to recruit more than 4,000 employees. It is not so easy to involve a large number of employees and engage them to the company objectives, we can examine below how Aldi’s planned to train the new workforce and make them committed to their new roles. They have chosen to provide the on-the-job-training. â€Å"On-the-job training is training that takes place while employees are actually working. It means that skills can be gained while trainees are carrying out their jobs. This benefits both employees and the business. Employees learn in the real work environment and gain experience dealing with the tasks and challenges that they will meet during a normal working day. The business benefits by ensuring that the training is specific to the job. It also does not have to meet the additional costs of providing off-the-job training or losing working time†. (The Times 100, 2013) we can use the same training approach to apply it to our organisation, as we have to be careful about the cost. At the beginning we have to introduce them to the work place they are joining, an induction training should be provided to familiarize the new group joining to the company and colleagues, this orientation ensure their understanding to the company structure and the corporate culture and we can gain their involvement from day one to the organisation objectives and goals. We are examining here the instrumental learning type. On job training approach is applicable in this case study as it is considered cost effective and does not require an expert trainer to be hired from outside the company to teach them specific skills or to provide a certain knowledge. â€Å"OJT also spares the organisation the expense of taking employees out of the work environment for training and usually the cost of hiring outside trainer, because employees generally are capable of doing the training† †. (Gomez-Mejia et al, 2012) At the same it can deliver a clear message about the company expectation while saving time, as senior skilled staff can train new employees divided in groups depending on job requirement and the group can actually learn the required skill while conducting day-to-day activities, it allow them to observe and try. One of benefits for the company will be having skilled employees that will need less supervision to perform tasks in the future, furthermore that will increase the loyalty to the employer and employees relationships, since they will be interacting closely with the senior staff for the training period. In addition they can get guidance and learn new technologies practically rather than theorist, where most of the times theories are not so clear to be applicable. â€Å"The guided on the-job training approach helps build relationships†. (Gomez-Mejia et al, 2012). The informal training or the OJT can enhance relationships between the workforce interacting together to acquire skills and learn better about our organisation, it can be also considered as socializing activity since they can be more open and communicate easily with no barrier, this process will make effective the on-boarding new employees. â€Å"Socialization is not a single event. Rather, socialisation is the iterative process between the new employee and the organisation as the individual develop skills, knowledge, role behaviour, and adjustment to norms and values in response to needs and expectations of organisation. (Jolton et al, 2010). For the employees it helps them to be more motivated and self confident about the job, where they can gain more skills in a practical way. They can get guidance and learn new technologies practically rather than theorist, where most of the times theories are not so clear to be applicable. We have to plan carefully the On-the-Job-Training, to allow immediate benefits and reduce the unproductive breaking-in period of the new joiners. If we leave them to learn through unplanned methods employees may feel anxious unmotivated as they are not confident about their job roles and performance. Since we are aiming for temporary manpower and flexible working patterns this method is considered efficient to make them productive as quickly as possible. In addition the OJT permit to examine at early stage employees basic skills problems, for this scenario we can plan for further training for a certain group, simply it can eliminate skills deficiency. Question 3: 3.1 Benefits of Diversity at the workplace. a. Internal advantages. Emerging economy, constantly changes in lifestyle and social demands stimulate people to move from their native countries to a better place, society are becoming more diverse. One car type cannot fit to one population; diversity in choice can make a difference and appeal to everyone. By recruiting a diverse workforce we won’t be only addressing legislation or avoiding discrimination lawsuits, but we ensure engaging our stakeholders’ demands. Avoiding the stereotype in recruitment is the key success for the company to become an employer of choice. Diversity at the workplace can bring a pool of creativity and new ideas; contribution from people coming from different background can advance work and give the ability to the company to comprehend better our stakeholders’ needs and demands. People having different cultural perspectives and lifestyle can give different ideas about the same subject and convey wider exposure for the company. According to Gomez-Mejia et al, 2012, â€Å"to survive and prosper in an increasingly heterogeneous society, organisations must capitalize on employee diversity as a source of competitive advantage†. Regardless that managing employee diversity is politically correct, diverse workforce enhance better problem solving, in our manufacturing company people tend to work in groups, interacting together can solve occurring problems easier as their life experience is dissimilar and they will approach the arising problems differently. Demographic and Cultural diversity can draw more flexibility to the company culture; sharing different experiences can make the work smoother and enjoyable, since learning is wider and more open. b. External advantages A team of different people sharing life experiences and values can improve our corporate culture to become a multicultural organisation having the experience to understand better international market, this advantage can aid the company to generate more profits and widen our market. Talented people are not limited to one culture, certain age or religion, our aim is to match the right people to the right job, so why to slim our choices since we can recruit from a pool of talents. By offering equal opportunity and overlooking differences we can focus better on having the right skills, Cultural diversity at the workplace can promote competitive advantage over rivals, Moreover respecting individual diversities in recruitment can increase productivity and promote the business image. Diversity at the workplace is the key to stay competitive and to be able to cope to the fast changing economy. â€Å"Given the global nature of business today, organisations have to create very specific and effective recruitment efforts to build a deep reservoir of global as well local talent to staff all their organisational levels. (Jolton et al, 2010) As example we can spot the light to Tesco operating in UK where people from different culture and background lives. â€Å"Tesco recognises that every person is different and will bring unique talents and experiences to a role†. (The Times 100, 2013). According to Tesco; â€Å"Difference can be our strength because talent and diversity are two sides of the same coin. To focus on one while ignoring the other is like trying to run a store with no customers – it just won’t work’†. (The Times 100, 2013). 3.2 Employee Diversity Challenges. However some challenges can draw, if diversity is not correctly managed in our organisation, as we can face negative outcomes in communication and productivity Resistance to change from majority and cultural clashes may occur, people tend not to accept each other easily especially if they consider minority inferior, or not as qualified to compete for a promotion or a career development. Cultural diversity may create a barrier between majority and minorities what can affect teamwork and participation. Communication flow might be distracted; people tend to be more involved in relationships with colleagues having the same culture and background, as they share same point of view and lifestyle, minorities can be left out of the company mainstream. Minorities will start to be unmotivated and not satisfied in the work environment and significant turnover and absenteeism can face the company. Diversity can enhance creativity, however minorities being ignored and less valued, will affect their enthusiasm and involvement in the company goals and achievement, and they won’t be able to perform efficiently and effectively due to the low morale. â€Å"Conversely, the proponents of relativity argue that failure to adapt HR practices to the needs of a diverse population may alienate much of the workforce and reduce their potential contributions†. (Gomez-Mejia et al, 2012) References: 1- Mahapatro,. Bhussan,B., 2010. Human Resource Management. New Delhi: New Age International Limited. Available from: http://web.ebscohost.com [Accessed 30 June 2013]. 2- The Times 100 Business Case Studies, 2013. Flexible working patterns An Audit Commission Case Study. The Times 100. Available from: http://businesscasestudies.co.uk/audit-commission/flexible-working-patterns/conclusion.html#axzz2Z2peExn1 [Accessed 3 July 2013]. 3- Gomez-Mejia,L., Balkin,D., and Cardy,R,. 2012. Managing Human Resources. Seventh Edition. United States of America. Pearson Education, Inc. 4- Jolton,J,. Lundby, K,. 2010. Going Global: Practical Applications and Recommendations for HR and OD Professionals in the Global Workplace. United States of America: Jossey-Bass. Available from: http://web.ebscohost.com [Accessed 16 June 2013].

Effective Retail Signage Essay Example for Free

Effective Retail Signage Essay Effective Retail Signage In this day and age of modern computers, ink jet printers and desktop publishing programs, I am still amazed to see store owners that put little effort in to producing quality signage for their stores. Signage is one of the most important ways to convey your message to your customers. Your store name, promotions, pricing, and product information may all be conveyed through signage. Are you getting these messages across effectively? As a customer walks by your store, you have about 3 seconds to let them know what they will find inside. What message are you sending? Place it where it will catch your customers attention, but will not block essential elements of your store. Think about how customers approach your store. If customers walk by your store, but your store name is only placed high up on your store front, facing the street, how will they see it? You also need to repeat the name on the door or window, and perhaps hanging from an awning or on a sandwich board on the sidewalk. Make sure signs dont block traffic flow, displays, or the view of the interior of your store. Window signage may not be visible to customers for other reasons that you do not realize. Is there a parking meter blocking the view of your window? What about a loading zone where delivery trucks park for a large part of the day, obscuring part of your store from view? Check for reflections on the window that make your interior signage invisible during the day. Youll need to check this at various times of the day to find out what happens to the light and reflections depending on the position of the sun. You can improve the visibility of your signage by improving the display lighting inside, and by using light colors in your windows. Light colored signage will stand out, while dark colors will recede and virtually disappear behind reflections on the glass. After placing your signs, double check how they look from a customers point of view. Step back and approach the store as a visitor. Walk from front to back and look at all your signage critically and reposition as necessary. The simpler you keep your signage the better. Reduce visual clutter, and focus on getting your most important message across to your customer. You will attract more walk-by traffic, and avoid confusing your customer. Your sales should increase as a result.

The Benefits Of Antivirus Protection

The Benefits Of Antivirus Protection This report presents antivirus protection, its definition and different types of. It shows how it is important of this program to protect computer. Because attacker spread viruses around the world, people need strong and effective antivirus program to prevent their computers from these viruses. In this report, will be mentioned the idea of antivirus protection types, how its work and which methods use and benefits of this program. A  computer virus  is a  computer program  that can copy itself and infect a computer. It is also used to refer to other types of  malware, including to  adware  and  spyware  programs that do not have the reproductive ability. In fact, the world has witnessed great development in the computer world and most of businesses have become highly dependent on the computer. Since most computers are now connected to the Internet it is increasing the chance for spreading these viruses which necessitated the presence of powerful software to protect computers from these threats. Antivirus software is a simple tool to use, but it has a large effect. It search on your computer for malicious files, viruses and spyware that are hidden somewhere. The Antivirus (or anti-virus) software is a program that used to prevent, detect, and remove malware, including computer viruses, worms, and Trojan horses. Such programs may also prevent and remove adware, spyware, and other forms of malware. These software scan throw the PC of the computer looking for viruses to remove it before the virus start to damage the computer files. There are different types of Antivirus software that have been developed over the years to keep up with the current virus issue such as Conventional Disk Scanner, Memory Resident Scanners, Behavior Based Detection and Start up Scanners. Some of this software can be run upon the users request and others are designed to be run every time the PC id booted up (types of antivirus). 1 of 4 Top Antivirus There is a lot of Antivirus software, but they are not built with the same power. The most powerful Antivirus software is the Shield Deluxe 2011- Antivirus Protection. This antivirus company protects tens of millions of home and business users across the globe. You can set your computer to update viruses weekly and run a complete virus scan. The system can be restored after malicious activity. It controls the status of the system registry and notifies users of any suspicious objects. The second powerful antivirus software is the Trend Micro Titanium Antivirus 2011. It provides complete and easy to use protection from Internet-threats. Then the Norton Antivirus 2011 come after which provide fast, responsive defense against all types of malicious software. The new Norton Protection System employs a multilayered set of security technologies that work to detect, identify, and block attacks. There is also the Panda Antivirus 2011 which is a good choice for windows that keeps the computer protected from any Internet threats. More over there is the Zone Alarm Antivirus software which is the best virus protection with significantly enhanced detection and removal capabilities. There are also the ESET NOD32 Antivirus and mthe Kaspersky Anti-Virus 2011 which are good on protecting (best antivirus software). How antivirus program work 2 of 4 Antivirus programs are designed to protect computer systems from viruses. These programs provide two levels of functionality when protecting against viruses which are real time protection and scanning of files stored on computer drives or disks (Anti-virus). Antivirus programs can detect viruses by two ways. First way is Footprint of virus program and this method is a common method that used to identify viruses. Footprint is the pattern of data that include file. The purpose of this method is comparing the virus footprint with a library of known footprints that match viruses. Also when using this method, viruses must be as viruses and then added to the library of footprints. Footprint of virus program has a one disadvantage. There is a time period when the virus is released to when the library of known footprints is updated.  Virus will not be recognized during this period and it could affect computer. In addition, Characteristics of program is the second way to detect virus es from computer. This method called heuristic scanning and it examines the actions that the program attempts to take or may attempt to take.  It looks at the type of system function calls that included in the executable code. It looks if this calls too suspicious, may flag the program as a possible virus and ask for user intervention. As footprint method, characteristics of program have a disadvantage which is that there is no time period when the computer is not protected after specific viruses are released (Anti-virus, n.d). Benefits of Antivirus Protection Downloading or buying any antivirus software program give chance for people to buy any desktop or laptop. Antivirus program is the best safe measure to stop and minimize risk and any effects. There are various levels of security protection for PCs and they depend on the particular antivirus program offered by trusted vendors. However, there are many benefits that all antivirus programs offer. First of all, it thwarts any virus that related damage. Any antivirus program helps to prevent damaging operating system and other functionalities of the PC from any virus that PC attached. Second, antivirus program maintains PCs security. This happens by updating antivirus package or creating a firewall to improve a PCs overall security. It helps to keep operation system running and internet resource  accessing and browsing experience. Third, all antivirus programs protect data and information. All information, critical data, presentations, files, documents, photos, and other material stored in the computer are secured from virus attacks infections. Finally, antivirus programs protect financial saving. Any unprotected or less protected PC is easy to attack from viruses. With effective antivirus program that protect the PC, you dont need help from technical support and loss a lot of money (Benefits of Antivirus Protection, n.d). Conclusion In sum up, the use of antivirus program is protecting computers from viruses attack. It helps to prevent data and information to be attacked. Antivirus program is software that installing to computer and use to scan PC to search any viruses can damage the computer. There are different types of Antivirus software that developed to use for production. There are many powerful antivirus programs that built with high quality of protection like Norton and MacAfee. Furthermore, this program can detect any virus by two ways which are footprint and characteristics. This kind of program has many benefits of using, it helps to prevent any virus that related damage to computer maintain CPs security and protect data and information. 3 of 4

The Underground Railroad Essay -- History Historical Slavery Essays

The Underground Railroad The Underground Railroad was one of the most remarkable protests against slavery in United States history. It was a fight for personal survival, which many slaves lost in trying to attain their freedom. Slaves fought for their own existence in trying to keep with the traditions of their homeland, their homes in which they were so brutally taken away from. In all of this turmoil however they managed to preserve the customs and traditions of their native land. These slaves fought for their existence and for their cultural heritage with the help of many people and places along the path we now call the Underground Railroad. The Underground Railroad was a secret operation that began during the 19th century, and reached its peak during the time of 1830 – 1865. The story of the Underground Railroad was one of individual sacrifice and great courage in the efforts of the African American people to reach freedom, with the help of many interconnected â€Å"stations† (Introduction to the Underground Railroad?). The number of sites connected with the Underground Railroad was immense. The Underground Railroad was any direction slaves traveled to freedom. It was a huge scheme of paths through marshes, over mountains, along rivers, and by sea. No real trains existed on the Underground Railroad, but guides were called conductors. Runaways escaped to the North along a series of routes that stretched through the southern Border States (â€Å"History and Geography†). Slaves who escaped into the western territories, Mexico and the Caribbean, then tried to blend in with the free African American communities, which lived in these areas (Slavery’s Past). There were many conductors in many different states, all of which were important to the Underground Railroad. The most notable of these was Harriet Tubman. Harriet made nineteen trips back to Slave States to help members of her family and other slaves to escape to freedom. She was a woman who could not read or write, but she helped over three hundred slaves to their freedom. She had many encounters with slave traders and others, who tried to capture her, but she never got caught, and she never lost a single slave (Harriet Tubman). Another important figure in the Underground Railroad was Stephen Myers. Stephen Myers helped the Underground Railroad from 1830 to 1850. In this time he helped thousands o... ...ic linking the people of Africa and America. It is a story of places, North and South. It is a story of secrets involving routes and language, codes and music. In the end it is a story of jubilation and freedom, bought at a great price by individuals. Works Cited African Genesis. History and Geography of the Underground Railroad. Nov. 7, 2000 Appleseed Recording. Free at Last.1998 Cairnes, John E. Slavery’s Past. Lilly W. The Underground Railroad. June 16, 1999 Maryland’s African American Heritage. Harriet Tubman. Siebert, Wilbur. The Underground Railroad from Slavery to Freedom. New York: Arno Press and the New York Times 1968 U.C. Davis Division of Education. The Freedom Sympathizers and Fighters. May 1996 U.C. Davis Division of Education. What was The Underground Railroad?. May 1996. Underground Railroad Workshop. Able Brown. 2000 Underground Railroad Workshop. Stephen Myers. 2000 Underground Railroad Workshop. The role of the Quaker Community. 2000 United States. National Park Service. Introduction to the Underground Railroad. United States. National Park Service & History Association. In Search of Freedom. August 1996

Multiple Sclerosis Essay -- essays research papers

Multiple Sclerosis, MS for short, effects approximately 5 in 10,000 people, and my step-mom Kathy happens to be one of the unlucky few (Rogner 5). MS is a disease that strikes the central nervous system, which consists of the brain and spinal chord. These two organs control the movement and function of the entire body. Inside the body of a person with MS the tube that sends signals throughout the body is either partially of fully blocked, leaving the victim with for starters, impaired vision, strength, and coordination (5). There are a couple of different types of MS, which include relapsing-remitting, primary-progressive, secondary-progressive, and primary relapsing (Kalb 5). The type that my step mom has is primary-progressive, which is considered the worst type of MS. According to the National Multiple Sclerosis Society a person with primary-progressive MS is “characterized by a gradual but steady progression of disability from the onset, with no obvious plateaus or remissio ns, or only occasional plateaus and minor, temporary improvements.'; In short this means that the symptoms Kathy is experiencing such as falling down due to a lack of coordination, tiredness, numbness, and bladder problems are only going to get worse. But possibly the worst symptom of all are mental problems such as a loss of self-esteem and feelings of worthlessness. The most obvious effect that MS has on a person is a loss of coordination and balance; approximately 77 percent of people af...

Lic of India

India’s Leading BFSI Companies 2008 Life Insurance Corporation of India Yogakeshema, Jeevan Bima Marg, P. B. No. 19953, Mumbai – 400021, Maharashtra Tel: 91 22 66598547; Fax: 91 22 22817253; Email: [email  protected] com; Website: www. licindia. com History Life Insurance Corporation of India (LIC) was formed in Sep 1956 after the Parliament of India passed the Life Insurance Corporation Act in Jun 1956.The company was created with the objective of spreading life insurance more widely, especially to reach all the insurable people in the rural areas and provide them with adequate financial cover at a reasonable cost. Apart from its corporate office, LIC had five zonal offices, 33 divisional offices and 212 branch offices in 1956. The nature of life insurance contracts being long-term coupled with the need to provide a variety of services during the term of the policy, LIC re-organised itself by opening a number of new branch offices.After its re-organisation, servicing functions were transferred to branches which were converted to accounting units. other cities. LIC has also launched Satellite Sampark offices in order to provide easy access to its policy holders. The company had 340 such offices as on Mar 2008. LIC also provides housing finance through LICHFL. It has also formed an asset management company known as LICMF AMC. The corporation has also extended its operations to the international arena; through various JVs and subsidiaries it operates in as many as nine countries.T S Vijayan Chairman D&B D-U-N-S ® 65-005-6716 IRDA Registration No Business Segment Life Insurance Key Information (As on Mar 2007) Total Income (Rs mn) NPE (Rs mn) Policy Holders Branches Employees Agents No of Policies Issued No of Claims Received No of Claims Settled Solvency Ratio (%) Management Chairman T S Vijayan Managing Directors D K Mehrotra Thomas Mathew T A K Dasgupta 1,744,405. 7 1,277,822. 6 212. 6 2,048 113,710 1,103,047 38,229,292 13,257,345 13,258,205 1 . 50 512 Products & ServicesLIC offers a wide array of insurance products to its customers such as insurance plans, pension plans, unit-linked plans, special plans and group scheme. During FY08, the company introduced certain new products such as Profit Plus, Fortune Plus, Jeevan Akshay, Jeevan Amrit & Amulya Jeevan. As of Mar 2007, total number of agents of the company stood at 1. 1 mn while the total number of policies issued was 38. 2 mn. The premium earned by the company reported a growth of 41% in FY07 when compared to the previous year.During the year, the company insured 34. 28 mn individuals for the first time, taking the ratio of first insurance to total business to 89. 61% for number of policies. Operations As on Mar 2008, LIC had 2,048 fully computerised branch offices, 109 divisional offices, eight zonal offices apart from its corporate office. LIC’s network connects all the branches through wide area network. The company also has tie-ups with certain banks and se rvice providers to offer on-line premium collection facility in select cities.Besides, ECS and ATM premium payment facility to its customers, the company has also commissioned IVRS and information centres at Mumbai, Ahmedabad, Bangalore, Chennai, Hyderabad, Kolkata, New Delhi, Pune, amongst Key Highlights †¢ †¢ †¢ †¢ †¢ †¢ 97. 11%ofmaturityclaimsaresettledonorbeforetheduedate. InFY08,LIChassettledover13. 9mnclaims,amountingtoRs372. 06bn. ThetotallifefundofLICstoodatRs6866. 16bnasonMar31,2008. ThetotalnumberofIn-Forcepolicieswasover233mnasonMar31,2008. AsonMar31,2008,LIC’stotalassetsvaluedatRs8038. 2bn. TotalincomeincreasedtoRs2063. 6bnbytheendofFY08,showingagrowth rate of 18. 3%. 137

‘Describe and Evaluate Carl Jung’s Theory Concerning Personality Types Essay

Introduction In this essay I aim to demonstrate an understanding of Jung’s personality types by describing and evaluating his theory and to show how they might useful in helping a therapist to determine therapeutic goals. I will also look at some of the criticisms levelled at Jung’s theory. Carl Gustav Jung, (26 July 1875 – 6 June 1961), was a Swiss psychologist and psychiatrist, and the founder of analytical psychology. His father was a Pastor, and he had an isolated childhood, becoming very introverted, it seems he had a schizoid personality. Although Freud was involved with analytical psychology and worked with patients with hysterical neuroses; Jung, however, worked with psychotic patients in hospital. He was struck by the universal symbols (or Archetypes) in their delusions and hallucinations (ref. Dennis Brown and Jonathan Redder (1989) p. 107). His work and influence extends way beyond understanding personality, and he is considered to be one of the greatest thinkers to have theorised about life and how people relate to it. Carl Jung was among many great personality theorists who drew inspiration and guidance from the ancient models like astrology and the Four Temperaments. For hundreds of years there has been some kind of ‘typology’ to try and categorise individual’s attitudes and behaviour, e. g. Astrology. Oriental astrologers invented the oldest form of typology; believing is that there is a personality trait that is relevant to each sign and that a person’s character/personality can be classified in terms of the elements – fire water air and earth. Those under fire had a fiery nature and corresponding temperament and fate, etc. The ancient Greeks believed in the ‘four temperaments’ / ‘four humours’, which can be traced back to Ancient Greek medicine and philosophy (400BC), especially in the work of Hippocrates – the ‘Father of Medicine’) and in Plato’s ideas about character and personality. It was believed that in order to maintain health, people needed an even balance of the four body fluids: blood, phlegm, yellow bile, and black bile. These four body fluids were linked to certain organs and illnesses and also represented the ‘Four Temperaments’ or ‘Four Humours’ of personality. The Greek physician Galen (AD 130-200) later introduced the aspect of four basic temperaments reflecting the humors: the sanguine, buoyant type; the phlegmatic, sluggish type; the choleric, quick-tempered type; and the melancholic, dejected type. Galen also classified drugs in terms of their supposed effects on the four humors. He thus created a systematic guide or selecting drugs, which although scientifically incorrect were the foundation stone of treating psychological and psychiatric illnesses. Carl Jung approached personality and ‘psychological types’ (also referred to as Jung’s psychological types) from a perspective of clinical psychoanalysis. He was one of the few psychologists in the twentieth century to maintain that development extends beyond childhood and adolescence through mid-life and into old age. He focused on establishing and developing a relationship between conscious and unconscious processes. Jung believed that Page 2 there was a dialogue between the conscious and unconscious and without it the unconscious processes can weaken and even jeopardise the personality and this is seen in one of his central concepts of individuation. He believed that individuation is a life long process of personal development that involves establishing a connection between the ego and the self, which could be brought to its highest realisation if worked with and the unconscious was confronted. (Stevens 1999) Jung, like Freud, referred to the ego when describing the more conscious aspect of personality. Unlike Freud he did not seek to minimise the unconscious side of the personality, but instead gave it equal status, complimentary to that of the conscious. He referred to the integrated personality as Self; the centre of the total psyche, including both the conscious and the unconscious. The Self includes all of a person’s qualities and potentials whether or not they become apparent at a particular stage of life. The goal of therapy is to guide the client to become a whole a human being as personal circumstances will allow. It was out of Jung’s confrontation with the unconscious, both in himself and in his patients, that he slowly elaborated his psychology. In his 1921 work, ‘Personality Types’, Jung compared his four functions (as shown below) of personality to the four points on a compass. While a person faces one direction, he or she still uses the other points as a guide. Most people keep one function as the dominant one although some people may develop two over a lifetime. It is only the person who achieves self-realization that has completely developed all four functions. His book also acted as the compass by which Jung tried to understand how he differed from Freud and Adler, but more importantly, could begin to chart the internal world of people. Jung’s Four Psychological Functions are as follows: Rational Functions ?Thinking (process of cognitive thought) ?Feeling (function of subjective judgment or valuation) enabling decision making Irrational Functions ?Sensation (perception using the physical sense organs ?Intuition (receptivity to unconscious contents) providing the information on which to make judgments. Jung held a deep appreciation of creative life and considered spirituality a central part of the human journey. There is a whole literature relating Jungian psychology and spirituality, primarily from a Christian perspective. This literature includes writings by Kelsey (1974,1982) and by Sanford (1968, 1981). Caprio and Hedberg’s (1986) Coming Home: A Handbook for Exploring the Sanctuary Within is a practical guide for spiritual work in the Christian tradition. It contains striking personal stories, excellent illustrations, and useful exercises. (Frager & Fadiman 2005) Jung’s description of personality states that in order to Page 3 identify a psychological type it is necessary to determine whether a person is oriented primarily toward his inner world (introversion) or toward external reality (extraversion), known as the fundamental attitude of the individual to emphasise its importance. Jung’s eight personality types are as follows: ?Extroverted Thinking – Jung theorized that people understand the world through a mix of concrete ideas and abstract ones, but the abstract concepts are ones passed down from other people. Extroverted thinkers are often found working in the research sciences and mathematics. †¢Introverted Thinking – These individuals interpret stimuli in the environment through a subjective and creative way. The interpretations are informed by internal knowledge and understanding. Philosophers and theoretical scientists are often introverted thinking-oriented people. †¢Extroverted Feeling – These people judge the value of things based on objective fact. Comfortable in social situations, they form their opinions based on socially accepted values and majority beliefs. They are often found working in business and politics. †¢Introverted Feeling – These people make judgments based on subjective ideas and on internally established beliefs. Oftentimes they ignore prevailing attitudes and defy social norms of thinking. Introverted feeling people thrive in careers as art critics. †¢Extroverted Sensing – These people perceive the world as it really exists. Their perceptions are not colored by any pre-existing beliefs. Jobs that require objective review, like wine tasters and proofreaders, are best filled by extroverted sensing people. †¢Introverted Sensing – These individuals interpret the world through the lens of subjective attitudes and rarely see something for only what it is. They make sense of the environment by giving it meaning based on internal reflection. Introverted sensing people often turn to various arts, including portrait painting and classical music. †¢Extroverted Intuitive – These people prefer to understand the meanings of things through subliminally perceived objective fact rather than incoming sensory information. They rely on hunches and often disregard what they perceive directly from their senses. Inventors that come upon their invention via a stroke of insight and some religious reformers are characterized by the extraverted intuitive type. †¢Introverted Intuitive – These individuals, Jung thought, are profoundly influenced by their internal motivations even though they do not completely understand them. They find meaning through unconscious, subjective ideas about the world. Introverted intuitive people comprise a significant portion of mystics, surrealistic artists, and religious fanatics. They are mystic dreamers, concerned with possibilities rather than what is currently present. Seldom understood by others. Repress sensing. Jung described himself as an introverted intuitor. Introverts are people who prefer their internal world of thoughts, feelings, fantasies, dreams, and so on, while extroverts prefer the external world of things and people and activities. Page 4 Today the words have become confused with ideas like shyness and sociability, partially because introverts tend to be shy and extroverts tend to be sociable. But Jung intended for them to refer more to whether you (â€Å"ego†) more often faced toward the persona and outer reality, or toward the collective unconscious and its archetypes. In that sense, the introvert is somewhat more mature than the extrovert. Our culture, of course, values the extrovert much more. Jung warned that we all tend to value our own type most, (Boeree 1996); a notion which is particularly useful to therapists today as it is important not to allow personal feelings to take place when working with clients. Both introvert and extravert overvalue their strengths and each tends to undervalue the other. To the extravert, the introvert seems egotistical and dull, and to the introvert, the extravert appears superficial and insincere (Fordham, 1966). Jung believed that a person remained an extravert or introvert without change for the whole of his life, and that heredity determines whether the libido is directed inward or outward. Whether a person is an introvert or extrovert they need to deal with both their inner and outer world. And each has their preferred way of dealing with it, ways which they are comfortable with and good at. This hypothesised stability of the introversion-extroversion trait is consistent with empirical research using Non-Jungian measures of introversion and extraversion. (Cloniger 2000) Jung suggested a link between each of the attitudes and certain neurotic disorders which will be discussed later. We now find the introvert-extravert dimension in several theories, notably Hans Eysenck’s. In Eysenck’s (1982) view people are biosocial animals and that psychology stands at the crossroads of biological sciences and social sciences. He states that psychology must become more of a true science with methodology in all that the therapist does in order to permit personality theorists to make predictions that can be tested and therefore make possible the development of the causal theory of personality, which he believes will inevitably help the therapist with clients presenting problems. Jung compared the conscious part of the psyche (ego) to an island that rises out of the sea. We notice only the part above the water, even though there is a greater landmass below the water – much like an iceberg, the unconscious lies below (Fordam1953). The personal unconscious is a reservoir of experience unique to each individual consisting of perceptions, thoughts, feelings and memories that have been put to one side or repressed but not always covered by sea and therefore can be reclaimed. Whereas the personal unconscious is unique to every individual, the collective unconscious is shared or â€Å"transpersonal† and consists of certain potentialities that we all share because of our human nature, because we all live in groups and in some form of society or family life. He believed that the collective unconscious did not develop individually but was inherited and consisted of pre-existent forms, the archetypes. An archetype is a universal thought form or predisposition to respond to the world in certain ways and is crucial to Jung’s concept of the collective unconscious because it emphasises potentialities in which we may express our humanness. He believed that they appeared to us in dreams, art, ritual, myths and symptoms. Eysenck believed that from a point of view of science, Jung’s contribution to the study of personality types had been primarily negative as he permitted mystical notions to override empirical data and sought to go beyond descriptive analysis to the causal analysis of personality. A person is not usually defined by only one of the eight personality types. Instead, the different functions exist in a hierarchy. One function will have a superior effect and another will have a secondary effect. Usually, according to Jung, a person only makes significant use Page 5 of two functions. The other two take inferior positions. Jung believed that it was not sufficient to possess just one of the above-mentioned functions to be a well-rounded personality and be able to face life’s experiences. Jung described two of the four functions as rational and two as irrational; also he used the terms judging/perceiving. Thinking can account for logic and judging. Our likes/dislikes are a feeling function. These two functions are known as rational as they use our reflecting ability. Sensation and intuition are known as irrational functions because it is what is seen in the external world (sensation) and inner world (intuition). In practice, the auxiliary function is always one whose nature, rational or irrational, is different from the primary function. For instance, feeling cannot be the secondary function when thinking is dominant, and vice versa, because both are rational and judging functions (Daryl Sharp. 1989. p.19) One of the four functions may be developed more, and this would be known as a primary or superior function, whilst the others may be classed as inferior. What this means is that a primary function is one which a person uses more, whilst perhaps, other functions are not used so much (inferior) and these might contribute to a person feeling unable to cope with a situation in which an inferior function is needed to be active. Jung acknowledged that the four orienting functions do not contain everything in the conscious psyche. Will power and memory, for instance, are not included. The reason for this is that they are not typological determinants-though naturally they may be affected by the way one functions typologically thinking is always accompanied by an inferiority of feeling, and differentiated sensation is injurious to intuition and vice versa (ref. Daryl Sharp. 1987. p. 15) Jung used the term ‘libido’ to define what he meant by extrovert and introvert, it was not meant in a sexual way, like Freud, but as a term for energy. Introversion, writes Jung, â€Å"is normally characterized by a hesitant, reflective, retiring nature that keeps itself to itself, shrinks from objects {and} is always slightly on the defensive†. Conversely, Extraversion â€Å"is normally characterized by an outgoing, candid, and accommodating nature that adapts easily to a given situation, quickly form attachments, and, setting aside any possible misgivings, will often venture forth with careless confidence into unknown situations†. (ref. Daryl Sharp1987. p. 13). The balance between the two can be disturbed either way, on the one side, extreme withdrawal, introversion or even psychosis, cuts a person off from external reality. On the other side, excessively extroverted or constricted personalities may be cut off from subjective feelings or inner reality (Ref.Dennis Brown & Jonathan Redder 1989p. 81). Jung acknowledged that it is sometimes difficult to work out what personality type some people belong to, he stated, ‘†¦It is often very difficult to find out whether a person belongs to one type or the other, especially in regard to oneself’ (ref Jung. Anthony Stevens. 2001. p. 99) People change their way of behaviour in different circumstances, because this is the way they wish to be perceived, to be accepted by others. Jung referred to this as a persona (or a mask) where a person relays to others, someone they are not, seemingly to conform to others expectations of them. This is also known as the primitive side of the personality The persona Page 6 forms in early childhood, when a child forms in his mind what is acceptable to his parents, teachers etc. If it is repressed this is what Jung referred to as ‘the shadow’. If the shadow is not allowed to surface, it will grow bigger. Jung believed that by facing up to your shadow, it may enable you to change it. The shadow may emerge in times of extreme anger/dreams. Jung believed that the shadow is essential as it allows an individual to view the world. We are each born with a natural balance. If our natural balance is upset due to repression or conditioning then our minds will in some way seek to restore the balance which Jung saw as the power of the unconscious surfacing as ‘the return of the repressed ‘. The ego emerges out of the self in childhood. It is your individuality, who you are, your own ego appertaining just to you, the centre of consciousness. As you go into adulthood there may be trouble between the ego and self, as the individuals attitude change. Affirmation of the Self liberates its creative energies and brings certain knowledge that the best life is the life lived sub specie fraternisation (ref.. Anthony Stevens 2001. p. 157). Jung seemed to place a lot of emphasis on the Self. I suppose this is because it is the Self, which he believed, will ultimately envisage change in behaviour. He was one of the few psychologists in the twentieth century to maintain that development extends beyond childhood and adolescence through mid-life into old age. (ref. Anthony Stevens 2001. p. 38).. Jung disagreed with Freud on his views on sexuality i.e. the ‘Oedipus complex’. Jung preferred to call this complex ‘a love aspect’, of a mother/child and not a sexual one/incest, as Freud believed to be the case. Jung and Freud both agreed though, that unconscious thoughts (dreams) were the way to personal insight of the individual. After his parting with Freud, overtly because of disagreement about the importance of sexuality, but perhaps also over father-son rivalries, Jung again withdrew into what Heisenberg (1970) calls a ‘creative illness’ during which he too conducted a self analysis (ref Dennis Brown and Jonathan Redder (1989) p. 107). But he did not use ‘free association’, but provoked unconscious imagery which he wrote down, drew his dreams, prolonging stories which he told himself. This is how he became involved in analytical psychology. He spent long periods at his lakeside retreat, alternating between his inner world/ outer world. Freud, looked back into a client’s childhood, whereas Jung looked to the future more and did not put much importance into the past, more in what can be achieved, the goals to aim for†¦.. the hope†¦.. of change. The unconscious mind of a man, Jung believed, contained a female element (anima), and a woman’s a male element (animus). These he believed to be linked to erotic desires, on what the individual finds attractive in the opposite sex. Another belief Jung held, is that if a person reacts very strongly to his anima/animus it may lead to homosexuality. This is what he believed, not which has been proven to be true. Page 7 Jung’s theories, I believe to be useful in therapy, because if you can assess an individuals personality, you can endeavor to make the therapy more applicable to their ‘type’ which Jung viewed as their uniqueness as an individual, ‘the wholeness’. He did not hide behind a client like Freud,preferring to use a face to face method, where the client and the therapist are equal; he also used personal work on dreams, a variety of ways to try and promote growth in the client, to look to the future. His views on mental illness gave some hope to a sufferer as he believed that within the psychosis experienced there is a personality concealed, with hopes, desires etc. he tried to understand them through interpretation. Jung saw mental illness as a flaw, as inferior, but tried to help the individual face this inferior side and approach his extroverted side to achieve ‘wholeness’. On the whole, Jung’s typology is best used in the way that one would use a compass; all typological possibilities are theoretically available to the Self, but it is useful to be able to establish those co-ordinates that one is using to chart one’s course through life. Jung accepted that this course is never intractably fixed; it may be at any time be subject to alteration. Viewed in this light, awareness of one’s psychological type is not a constraint but liberation, for it can open up new navigational possibilities in life, the existence of which one might otherwise never have discovered (ref.Anthony Stevens. 2001. p. 101) Jung possessed his critics, mainly Freudian, after his split with Freud; in particular his Archetypes theories focusing on Jung’s belief that the origins of archetypes (and their basis in the collective unconscious) transcend to the individual, in that they reflect on ancestral or universal essence. The critique also examines a related notion of Jung’s, that the collective unconscious unites us with the world around us in an immediate paranormal or synchronization sense. These notions of Jung’s are found to be seriously flawed. In spite of this, the critique suggests that Jung’s belief in the genetic basis of certain unconscious content holds some promise. With this in mind, suggestions are made concerning needed modification in Jung’s theory and concerning the kind of evidence required for its support. (ref. Journey of Humanistic Psychology, Spring 1996. Vol 36 no. 261. 91. p. 223-242. Another criticism with regards to Jung is he does not delve into childhood experience; in contrast to Freud and psychoanalysis and some psychologists find his theories difficult and drawn out. Also his theory does generate a moderate amount of research and 2) Neither possible to verify or falsify. (ref. HttpYahoo. com. Page 8 Conclusion In order to efficiently help a client and to determine therapeutic goals it is necessary to establish whether a person is primarily orientated toward their inner (introversion) or outer world (extraversion) and next to assess which are the dominant and auxillary psychological functions of the client. Jung said that people connect ideas, feelings, experiences and information by way of associations in the unconscious in such a way as to affect their behavior. He identified these groupings as ‘Complexes’. He believed that they may be organised around a particular person or object and the therapist may use this knowledge to bring to the forefront of the client’s consciousness a situation which they may be finding difficult to extricate from. The therapeutic goal of Jungian therapy is to help the client resolve unbalanced aspects of their personality which present in a number of differing ways of psychological disturbance. Examples include: extreme negativity, addictions, degrees of paranoia, sudden religious conversion, in appropriate attachments to unsuitable partners, hysteria, mania, depression, hypochondrias or schizoid personality traits as Jung himself had as a boy. By understanding his theory and how each type may present the therapist can help them unlock the shadow sides of their personality. It is a process in which the client is helped to come to terms with the place of self within their own world and also to help them see that they are part of a greater collective unconscious. Much of Jung’s work was about the interconnectedness of all people and cultures. Today more than ever as we seek to become â€Å"one world† Jung’s work with eastern as well as western religions and cultures seems more and more appropriate. The work of Hans Eysenck through empirical studies across the world has shown that personality types exist in all cultures and therefore concludes that there is a genetic component to personality types. â€Å"Such cross cultural unanimity would be unlikely if biological factors did not play a predominant part† (Eysenck,1990) But like Jung he believed that environmental factors probably determine how much an individual will develop to their full potential. The use of appropriate assessment techniques can be invaluable in helping a therapist to develop the untapped potential within the individual and is so doing contribute to the collective unconsciousness and synchronicity of the planet as a whole.