Essay Roles of Mass Media in Society - 973 Words

Roles of Mass Media in Society Term of mass media or press has been used since around ten decades ago. At early age, type of mass media that society knows was only printed mass media such as newspaper, flyer, or brochure, but as the century goes by, other type of mass media, such as television, radio and internet, began to appear. In a society, mass media has many functions, due to its capability; mass media could bring not only positive effects but also negative effects to society. Nevertheless, mass media still needs to follow the ethics which are set by each country. Mass media is one thing that influenced the movement of the society as it is today. Mass media is also known as social institution which affects the paradigm of society.†¦show more content†¦The second one is as a connector. As technology advanced, the role of mass media as a connector become easier, with broadcasted media such as television, radio, and internet, people can access information everywhere and anytime. Those things make the world become smaller, because information from other hemisphere can be gained without having to visit the scene. On the other hand, traditional culture like exchange letter, have a warm conversation with each other, or greet an elder person begin to disappear because everyone is busy with their electronic devices. The third one is as a place to make opinion. Mass media could also give a chance for its consumers to give an opinion of what happen with the world; the columns in newspaper, press conference, or interview are few ways for society to voice their opinions. For example, because it is hard for citizen to directly voice their aspiration to the government or vice versa, mass media is used as the third party to deliver those aspirations. If those opinions are heard by each others, it can bring understanding to society and change for the better. The fourth one is as a society control. Since mass media can be witnessed by many consumers all around the world with the help of technology, mass media could supervise daily events which then can be shown to the people and then they can give their opinions toward the events. Moreover, by the existence of mass media it can also make theShow MoreRelatedThe Role Of Mass Media In The Society Cannot Be Underrated.1474 Words   |  6 PagesThe role of mass media in the society cannot be underrated. All breaking news consistently aired and disseminated to the public as soon as it occurs. Furthermore, some forms of mass media such as the television heavily contribute towards the shaping of the consciousness of many people. According to Berger, â€Å"the media entertain us, socialize us, inform us, educate us, sell things to us (and sell us, as audiences, to advertisers), and indoctrinate us – among other things† (17). 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